CHOLON Restaurant Concepts.
ChoLon Restaurant Concepts is a restaurant group located out of Denver, CO and operated by Chef Lon Symensma.
Company Overview
ChoLon Restaurant Concepts is operated by Chef Lon Symensma. In 2010, Lon moved from New York to Denver looking for new adventures and launched a project that later became ChoLon Modern Asian. ChoLon, which means “big market” and refers to the largest Chinese-influenced market in Saigon, Vietnam, is Symensma’s homage to Southeast Asia and the years he spent traveling and living in that region. It was through this restaurant that Denver became familiar with Symensma’s keen ability to translate the flavors, textures, colors, and stories of the Far East into dishes that can be enjoyed for lunch or dinner any day of the week.
Client
Cholon Restaurant Concepts
Goal
Implement a public relations strategy to grow ChoLon’s clientele.
Components
Public relations, news features, broaden clientele, marketing strategy, build and collateral +content creation.
Objective
Grow customer base
“We partnered with Bold Story Marketing for the opening of our restaurants Gusto and ChoLon Sloan’s Lake, and the results exceeded our expectations. Their strategic approach, extensive network, and creative storytelling captured the essence of our brand and generated significant buzz around our new location.
We faced many challenges as it relates to needing to move timelines around, and the team at Bold Story was incredibly agile, helping us pivot successfully. The team’s expertise in targeting the right audience and securing media coverage was invaluable in making our launch a success. The communication was always clear and concise and we always felt like we were part of the same team. We couldn’t be happier with the outcome and highly recommend Bold Story Marketing for any PR needs.
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Service Spotlight:
Public Relations
Bold Story Marketing collaborated with ChoLon Restaurant Concepts to develop and implement a public relations strategy for the openings of ChoLon Sloan's Lake and Gusto restaurants. The project aimed to create a tailored promotional plan, execute targeted events, and secure media placements to boost visibility. The media and VIP events successfully built awareness, and the PR efforts resulted in over 10 million potential unique impressions across various media outlets. Upcoming coverage and confirmed placements include features in prominent publications like Denver Post, Westword, and 5280 Magazine.
Denver Life - July 2024
Asian Avenue Magazine - May 2024
