Chill Switch Wines Case Study — Bold Story Marketing

Chill Switch Wines is a boutique winery in Cedaredge, Colorado. Winemaker Dave Aschwanden crafts the Chill Switch Wines with patience and old world techniques.

Client
Chill Switch Wines

Goal
Elevate Chill Switch Branding + Awareness

Components
Wine label redesign, website rebuild, marketing strategy, public relations, event opportunities, social media and collateral + content creation.

Objective
New client acquisition

Company Overview
Chill Switch Wines is a natural, vine to bottle winery situated in the heart of the Western Slope in the town of Cedaredge, Colorado. Founded in 2012 by owner and winemaker Dave Aschwanden, this boutique winery stands as a testament to artisanal craftsmanship and a rich heritage of winemaking passed down through generations of Swiss ancestry. Though a native to Colorado, Dave fell in love with wine while traveling in Europe. It was there that he discovered the profound ability of a well-crafted bottle to transport one to moments of pure relaxation- a sentiment he fondly refers to as ‘flipping the chill switch’.

Chill Switch Wines are crafted exclusively from grapes grown in Colorado, and the wine is made without any adulteration or what Dave calls ‘the freaky stuff’. Embracing a commitment to purity, this wine is free of color enhancers, flavorings, artificial aromas and stabilizers and clarifiers. Instead, Dave creates his wines with patience and old world techniques that allow the wine to develop complex flavors naturally. He learned about natural winemaking through a position at a local winery and he believes that by being careful and patient with his winemaking, he can produce a product that is delicious without the need to add ingredients to alter or hurry the process itself.

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“I highly recommend Bold Story. They helped me identify my best customers and create a path forward for my business. Give them a try, you won’t be disappointed!”

— Dave Aschwanden, Owner + Winemaker, Chill Switch Wines

Bold Story Scope

Develop a monthly newsletter and exclusive wine club email communications
Identify and plan new event opportunities to connect with the community
Build local brand visibility through targeted PR and advertising efforts
Art direct and lead a branding and lifestyle photography shoot with Werk Creative

Refresh Chill Switch Wine labels with a modern, vibrant new look
Redesign and rebuild the website for a more engaging, user-friendly experience, featuring all new written copy
Update and create signage and collateral that reflects the brand's refreshed identity
Enhance social media presence to boost brand awareness and foster customer engagement

Service Spotlight:
GRAPHIC DESIGN

Bold Story Marketing worked with Chill Switch Wines to refresh and elevate their brand across multiple areas. We redesigned the entire label collection, creating 18 distinctive wine labels that blend modern design with authentic local flair. The new labels feature artwork by Colorado artist Jennifer Riefenberg, whose vibrant, expressive style perfectly complements the spirit of Chill Switch.

Bold Story completely overhauled the website, building a visually captivating and user-friendly digital experience. The new website not only reflects the brand’s identity but also offers engaging, informative content for both new visitors and loyal wine club members.

In addition to the digital and label refresh, we designed event signage and printed collateral to ensure a cohesive and professional brand presence at every touch point—from the tasting room to community events.