Belmar Dentistry
Belmar Dentistry provides a comfortable and collaborative environment centered around patient priorities, tailored to meet individual needs. They specialize in general, restorative, preventative, and emergency dentistry and oral surgery.
Company Overview
Belmar Dentistry was formerly called Borris Dental at Belmar, then owned by Dr. Monica Borris. Originally from Brazil, Dr. Borris built a practice that served her community and a dental team that is culturally diverse. Dr. Kelly Thompson purchased Borris Dental in 2022 after working as an associate for nearly two years and transitioned the practice name to Belmar Dentistry.
Dr. Thompson upholds many of the same values the practice was founded on including compassion, trustworthiness and integrity. Dr. Thompson began her dental career in the military having served in the Army for five years prior to transitioning into private practice.
Today when you walk into Belmar Dentistry you’ll find a compassionate, welcoming and relaxed environment designed to make you feel comfortable and cared for.
Client
Belmar Dentistry
Goal
Establish Belmar Dentistry Brand
Components
Brand development, logo creation, website build, marketing strategy, public relations, SEO marketing, paid media opportunities, social media channel build and collateral + content creation.
Objective
New client acquisition
“I have had the most wonderful experience working with Carrie and Emily at Bold Story Marketing. They were the backbone in developing my office brand from its infancy all the way to implementation. They are very hands on, responsive, and detail oriented. In my experience, they really listen to the client, think outside of the box, and their enthusiasm for their work makes them such a pleasure to work with. Can’t recommend enough!”
Bold Story Scope
Create monthly newsletter along with additional patient emails
Create Instagram account for brand awareness and engagement opportunities with new and existing clients
Refresh Facebook, Google and Yelp accounts to reflect new brand and reinforce business mission
Create brand awareness with local PR and advertising
Establish patient referral program
Transition brand from Borris Dental to Belmar Dentistry
Create actionable strategic plan with goals, objectives, tactics and key performance indicators to measure success
Create logo and brand kit for Belmar Dentistry
Redesign website
Create branded staff attire, office swag, office sign, print materials, letterhead, and more
Assist in gathering fresh imagery of office and staff
Service Spotlight:
Brand Creation
Bold Story Marketing worked in collaboration with Dr. Kelly Thompson and designer Alex Fuller Art to develop a new Belmar Dentistry brand and transition Borris Dental at Belmar to the new brand across the website, social media creation, new collateral, outdoor signs and office gear.
